Research from the Direct Marketing Association shows that 70 per cent of people have responded to leaflets dropped through their letterboxes. This kind of marketing can really boost profits. While it’s possible, and relatively cheap to have your flyers delivered inside local newspapers, they tend to be sandwiched in with about 20 other competing leaflets, which can be off-putting to say the least. Leaflets delivered by hand singularly through the letterbox have a much greater effect.
A local business serving the local market can easily work out the correct demographic to be targeting its services at through flyer distribution and a good flyer distribution company can assist with area profiling.
It’s very important that you use a reputable, established delivery company for your advertising. Just opting for the cheapest can be a false economy; the distribution company is a business too, and if they aren’t covering their costs for the work they say they are undertaking, it’s unlikely they are working as hard or as well as they say they are. The last thing you want is for most of the leaflets to go undelivered, or for ten to go through each letterbox instead of just the one.
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1 comment:
Timing is key - Now, you should also take note that timing as well as location is the key to good flyer distribution.
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